- People can figure out what the company is from just looking at the site, but it took our first tester a little bit of time to figure it out.
- People don't like too much content
- Nearly everyone went to the FAQs page, but it wasn't always their first choice when they had a specific question
- Complained about choice of photos and photo size
- Most went to services, but were unsure in how content they were with the info provided
- When looking at services, everyone had no idea until what they were looking for until they read all of the text.
- understood "proactive" and "reactive" but there were no true texts they could just glance at and understand what the text pertains to
Changes to Make
- More pictures and captions of Marley sniffing bugs at home
- Narrow down the wording on some of the pages including the homepage so its easier to read quickly on what they do
- Make sure images pertain to question asked and make them big enough
- Rethink how to organize the services
- Get text down to short points, leave details for FAQs/videos
