Tuesday, November 20, 2012

What We've Learned/Changes to Make

What We've Learned

  • People can figure out what the company is from just looking at the site, but it took our first tester a little bit of time to figure it out.
  • People don't like too much content
  • Nearly everyone went to the FAQs page, but it wasn't always their first choice when they had a specific question
  • Complained about choice of photos and photo size
  • Most went to services, but were unsure in how content they were with the info provided
  • When looking at services, everyone had no idea until what they were looking for until they read all of the text. 
    • understood "proactive" and "reactive" but there were no true texts they could just glance at and understand what the text pertains to
Changes to Make
  • More pictures and captions of Marley sniffing bugs at home
  • Narrow down the wording on some of the pages including the homepage so its easier to read quickly on what they do
  • Make sure images pertain to question asked and make them big enough
  • Rethink how to organize the services
  • Get text down to short points, leave details for FAQs/videos

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