Progress Critique Presentation

Content Diagram + Card Sort

Our original diagram

Card Sort 1

Card Sort 2

Project Charter

The Plan (Business Goal)

• number one on google page
• be able to expand
• obtain a large target audience
• Make a profit

Website Goals

• easy to find on google
• attractive/grab attention
• ensure user knows all about bed bugs
• basic, easily accessible information to appeal everyone especially to older audiences
• FAQs
• videos on how service is done

Key Tasks (Website)

• enable videos for more bedbug info
• contact info/make appointments
• what services Four Paws provides
• pricing information

Mobile App Goals

• location (enable gps)
• able to send/text pictures
• all information easily available
• able to make appointments
• user friendly
• FAQs

Key Tasks (Mobile App)

• enable google maps (location/gps)
• contact info/make appointments 
• bed bug facts
• pricing
• testimonials

Target Audience
Our group has devised a list of people who we will survey in person to insure the clarity of our research.

• Mothers
• Fathers
• Elderly
• People who had a history of bed bugs
• Landlords
• Office worker
• People with no children

With interviewing this range of different people, it will be helpful to know the general people who would actually use this service. Understanding their demographics, research/shopping behavior, what kinds of things are most important to them and whether or not they have children will help close in on our target audience so we can develop the most accurate personas. 

Questions for Survey

First show them the current website and see reaction.

1.  What do you think this website is for?

Describe what the website actually is.

2.  What are your expectations for a website dealing with bed bug detection?

3.  What is your history with bed bugs?  What did you do?

4.  Have you used this service before?  If so, how was your experience?  What was good and what was bad?

5.  Place interviewee in scenario, ask what their thought process is.  What would they do?

6.  Do you think its worth getting a bed bug dog to investigate your area in this scenario?  Would you pay that much ($175/hour)?

7. What would be your motivation in getting a bed bug dog?

8.  What would they value in hiring a bed bug company?

Potential Clients:

Mothers
Those with a history
Off campus housing landlords
Elderly
Office workers

Personas:

1. Mother
2. Male with a company/landlord

Find a competitor to research