The Plan (Business Goal)
- number one on google page
- be able to expand
- obtain a large target audience
- Make a profit
Website Goals
- easy to find on google
- attractive/grab attention
- ensure user knows all about bed bugs
- basic, easily accessible information to appeal everyone especially to older audiences
- FAQs
- videos on how service is done
Key Tasks (Website)
- enable videos for more bedbug info
- contact info/make appointments
- what services Four Paws provides
- pricing information
Mobile App Goals
- location (enable gps)
- able to send/text pictures
- all information easily available
- able to make appointments
- user friendly
- FAQs
Key Tasks (Mobile App)
- enable google maps (location/gps)
- contact info/make appointments
- bed bug facts
- pricing
- testimonials
Target Audience
Our group has devised a list of people who we will survey in person to insure the clarity of our research.
- Mothers
- Fathers
- Elderly
- People who had a history of bed bugs
- Landlords
- Office worker
- People with no children
With interviewing this range of different people, it will be helpful to know the general people who would actually use this service. Understanding their demographics, research/shopping behavior, what kinds of things are most important to them and whether or not they have children will help close in on our target audience so we can develop the most accurate personas.
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