Saturday, October 27, 2012
Wednesday, October 24, 2012
Field Trip!
Chase Field Trip
Our team really enjoyed getting the inside scoop on how Chase operates. It was crazy to see just how many people work in that building and we barely scratched the surface. It was also really interesting to hear how many times your team has moved throughout the building because at smaller companies it seems like the only time you move is when you're getting promoted to a better office/cubicle. All the extra amenities in the building were really nice along the "main strip" with the cafeterias, convenience store, dry cleaners and Starbucks, although that last one might be a little dangerous for coffee addicts. Vanessa can personally relate to the tight parking situation because parking at OSU is generally a nightmare during the day.We learned a lot from your resident ethnographer, you could really tell that she enjoyed her job. Since we did some research for this class, it was interesting to hear about the different methods your team uses to collect data and how you problem solve. Her recommendation to have a note taker with you while you conduct the research is a good one. When we did our in-depth interviews earlier in the semester, it was hard to listen what the respondent was saying and take notes at the same time. If we ever have to collect more data in the future, we'll definitely take that into consideration!
Identity Strategy
Identity Strategy
Business Name
Four Paws K9 Detection LLC
The biggest problem with their current business name is that
it doesn’t tell the customer what they do.
By simply swapping “K9” with “Bed Bug”, you remove any confusion with
what the company does.
Four Paws Bed Bug Detection
Site Tagline
With the new business name, a tagline isn’t exactly
necessary, as “Bed Bug Detection” should adequately describe the companies
purpose.
Logo
We like the current logo, however it has the same problem as
the current business name, in that it doesn’t accurately show what the business
does. If we simply add a bed bug into
the middle of the paw print, we show that the company uses a dog to find bed
bugs.
URL
The current domain name is way too long, making it hard for
people to remember when trying to find the site. However, it is tough to shorten the URL, as
it perfectly describes their company. In
the end, we decided to go with www.fourpawsbbd.com, as it is short and has the
acronym for Bed Bug Detection.
Email
Facebook
None, or Four Paws Bed Bug Detection. Use it as a way to interact with customers
and answer any questions.
Twitter
None.
Youtube
Youtube.com/fourpaws
Youtube.com/fourpawsbbd
Use the youtube account to upload informational videos about
bed bugs, how they work, and any other relevant information to the company.
Yelp/Angie’s list
Have a presence on Yelp and Angie’s List, as many people
look for businesses using these services.
Wednesday, October 10, 2012
Social Media Plan
Social Media is the new form of communication in today's world. Four Paws should use social media as a part of their site strategy because:
- it informs people that they are a relevant company, and they keep up with the times
- it is an easy and quick way to inform people of Four Paws' latest news/events/updates
- most people are unaware of dog's who sniff out bed bugs, and it would be a good way for people to become aware of why it is such a significant company
- it is a quick way to upload the latest videos or photos
- it gives people an idea about who the other clients are and may persuade them to use Four Paws
Four paws should not use twitter, as seen before with other companies' nobody would genuinely follow them. They should utilize social media to post videos and pictures of Marley and what their service actually does. Four Paws' should definitely used LinkedIn for business networking purposes. It will help get their name out there and they can use it to show other people that they are female owned company and they can provide their other differentiators as well.
Since so many adults/parents and businesses are on Facebook, and updates always pop up on home feeds, Four Paws could also use this as a chance to post current events about the outbreak of bedbugs and latest news. This could potentially be an incentive to lure people to their page and contact Four Paws.
- it informs people that they are a relevant company, and they keep up with the times
- it is an easy and quick way to inform people of Four Paws' latest news/events/updates
- most people are unaware of dog's who sniff out bed bugs, and it would be a good way for people to become aware of why it is such a significant company
- it is a quick way to upload the latest videos or photos
- it gives people an idea about who the other clients are and may persuade them to use Four Paws
Four paws should not use twitter, as seen before with other companies' nobody would genuinely follow them. They should utilize social media to post videos and pictures of Marley and what their service actually does. Four Paws' should definitely used LinkedIn for business networking purposes. It will help get their name out there and they can use it to show other people that they are female owned company and they can provide their other differentiators as well.
Since so many adults/parents and businesses are on Facebook, and updates always pop up on home feeds, Four Paws could also use this as a chance to post current events about the outbreak of bedbugs and latest news. This could potentially be an incentive to lure people to their page and contact Four Paws.
Wednesday, October 3, 2012
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