Identity Strategy
Business Name
Four Paws K9 Detection LLC
The biggest problem with their current business name is that
it doesn’t tell the customer what they do.
By simply swapping “K9” with “Bed Bug”, you remove any confusion with
what the company does.
Four Paws Bed Bug Detection
Site Tagline
With the new business name, a tagline isn’t exactly
necessary, as “Bed Bug Detection” should adequately describe the companies
purpose.
Logo
We like the current logo, however it has the same problem as
the current business name, in that it doesn’t accurately show what the business
does. If we simply add a bed bug into
the middle of the paw print, we show that the company uses a dog to find bed
bugs.
URL
The current domain name is way too long, making it hard for
people to remember when trying to find the site. However, it is tough to shorten the URL, as
it perfectly describes their company. In
the end, we decided to go with www.fourpawsbbd.com, as it is short and has the
acronym for Bed Bug Detection.
Email
Facebook
None, or Four Paws Bed Bug Detection. Use it as a way to interact with customers
and answer any questions.
Twitter
None.
Youtube
Youtube.com/fourpaws
Youtube.com/fourpawsbbd
Use the youtube account to upload informational videos about
bed bugs, how they work, and any other relevant information to the company.
Yelp/Angie’s list
Have a presence on Yelp and Angie’s List, as many people
look for businesses using these services.
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