Social Media is the new form of communication in today's world. Four Paws should use social media as a part of their site strategy because:
- it informs people that they are a relevant company, and they keep up with the times
- it is an easy and quick way to inform people of Four Paws' latest news/events/updates
- most people are unaware of dog's who sniff out bed bugs, and it would be a good way for people to become aware of why it is such a significant company
- it is a quick way to upload the latest videos or photos
- it gives people an idea about who the other clients are and may persuade them to use Four Paws
Four paws should not use twitter, as seen before with other companies' nobody would genuinely follow them. They should utilize social media to post videos and pictures of Marley and what their service actually does. Four Paws' should definitely used LinkedIn for business networking purposes. It will help get their name out there and they can use it to show other people that they are female owned company and they can provide their other differentiators as well.
Since so many adults/parents and businesses are on Facebook, and updates always pop up on home feeds, Four Paws could also use this as a chance to post current events about the outbreak of bedbugs and latest news. This could potentially be an incentive to lure people to their page and contact Four Paws.
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